Video is the most immersive form of media in todays market. It can captivate your audience using sight, and sound. The video is a powerful tool to help your website grow and convert audience to specific actions. Putting the right video on your website will have several benefits. Here are some tips that will help you reach your big goals!
Know your goal,
Lets start with the most important reason you would place a video on your website. That is to educate your audience and motivate them to act. You need to decide what the most important action you need your audience to do. Do you want your audience to shop? To subscribe? Donate? To Call you business? You can share with them why they act. This is why I love video production. Because you can literally inform audiences, prompt an emotion, and spur them to act.
Share your story
You have to build trust with someone visiting your site within seconds. One way to build trust is thru sharing your story and product in a quality way. The story can be shared in many ways, most videos I deal with are more information driven, but that information can be shared in an engaging way and story driven. Every video needs to have a story; let me use an analogy. Imagine the story is like a cake you want to feed to your viewer. How do you want to feed them the cake? If the story is told wrong it is like taking a handful of cake and shoving it into their mouth. It will leave your viewer confused, slightly offended, and will leave the table. This is the same way with sharing your story. To tell a story right it needs to be done in a way that it is sliced nicely, served on a plate and you hand the viewer the fork and invite them to eat. And if served in the right amount then they will want a second helping. The secret ingredients to a story is concise, twists & turns, and variety. While you are engaging with your audience with a story, you can strategically place a call to action and guide them to buy, contact, subscribe or learn more.
Improve your SEO
By putting a video on your website will have several benefits for SEO. Having video on home page will decrease bounce rate. Bounce rate is when someone clicks on your company website and then backs away from that website. Having a high bounce rate will hurt your google ranking. Video also has more SEO benefits like audience retention and page duration. Video is an engaging medium by placing this on the company home page and visible on the landing page people will click to view. Having this video will capture the attention of the viewer making it more likely that your ideal customer will continue surfing site. But not just any video will do the trick. Just like it is key to have quality written content on your website it is more critical to have quality video to drive your traffic to your ultimate goal. What makes a quality video? Well that is why clients hire me to do what I do because all though making videos appears easy it is actually quite difficult. I consult people on how spread message, capture their attention and what makes people watch your message, then most importantly act! If you need video marketing Consulting contact our office.
Design and brand matching
A video gives a platform were companies can showcase who they are. Having consistent branding that matches the brand identity is key. This goes far beyond putting a logo in the video. You have to consider what your brand represents what is your mission statement. Because the video can have a feeling thru its tempo, music, and overall presentation. A video promoting a motorcycle co. will have a different design and feel than a medical video. This doesn’t mean you cant get creative with items or services that may appear unexciting. I am sure you have seen some companies who use video that seem left field to how you might interpret their company persona. Design is also important; Including titles, brand integration into the picture, type font, are key things to consider when incorporating your brand into the video. You may have to find a video production company that has produced something you would like to remember your brand. Good luck with your video creation thank you for reading!
Packer Films™ offers video production, video marketing services for companies large and small. Contact our office to discuss your project. 801-719-9752